Google Business Profile & local SEO › Free audit
Free Google Business Profile Audit
In short: We compare your Google profile to the top 3 businesses in your local map pack and show you the categories, services and review gaps costing you calls. It's free, uses only public Google data, and you don't need to give us access to your account.
What the audit checks
- Categories vs. the map pack. We list the primary and secondary categories of the top 3 businesses in your local map pack for your main service and town, and compare them with yours. You see which relevant categories you could add.
- Review teardown. We count how many reviews you and those competitors got in the last 30, 60 and 90 days, note which services and towns their reviews mention, and estimate how many reviews a month it would take to catch the leader.
- Review replies. We check whether and how you reply to reviews, and show how replies could naturally mention the service and town.
- Posts and activity. We look at how often you and the competitors post updates and photos, and where gaps are.
- Services vs. your website. We compare the services listed on your profile with the services on your website and point out anything missing or unclear.
- Town and service-area pages. We check whether your website has pages for the towns or service area you cover, and list which towns are missing.
- Angi and BBB profiles. We check whether you have public Angi and BBB profiles, and whether your name, phone and services there match your Google profile.
- AI visibility. We ask ChatGPT and Gemini, logged out, for your main service in your town, and record which businesses they name, whether you appear, and the date we checked. AI answers change from run to run, so this is a dated snapshot, not a ranking.
You get a short written summary with the gaps we found and the fixes we'd prioritize. You can do them yourself or ask us to. See setup and monthly plans, our $299 simple website and pricing. In Lancaster County: Google Business Profile management in Lancaster, PA.
What the audit can't do: guarantee rankings or calls. Google's Business Profile help says local results are mainly based on relevance, distance and prominence, and that you can't pay for a better ranking.
FAQ
Is the audit really free?
Yes. There's no cost and no obligation. If you want help fixing what we find, our paid options are on the pricing page.
What do you need from me?
Your business name, a link to your Google Business Profile, your town, your main service and your email. We don't need a login or access to your account.
How do you pick the top 3 competitors?
We search Google for your main service in your town and use the top 3 businesses shown in the map results. Results vary by who searches and where, so we note when and how we searched.
Will this guarantee more calls or higher rankings?
No. Nobody can honestly guarantee rankings or calls. Google says local results are mainly based on relevance, distance and prominence, and that there's no way to request or pay for a better ranking. The audit shows gaps you can work on.
What data do you use?
Only public information: Google Maps and Search, your public website, your public Angi and BBB profiles, and the answers ChatGPT and Gemini give when asked logged out.
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