Guides › Reviews
Rosie AI Receptionist Review: Is It Worth It for a Small Service Business?
Updated October 15, 2026 · Some links may be affiliate links. How we make money.
In short: Rosie is an AI receptionist that answers every call, captures leads and texts you summaries. The Professional plan is $49/month for 250 minutes, and calendar booking and live transfers start on the $149/month Scale plan. It fits small service businesses that miss calls while working.
If you run a crew, you can’t answer the phone from a roof, a crawlspace or a customer’s kitchen. Every missed call is a job that might go to whoever picks up next. Rosie is an AI receptionist built for that problem: it answers your calls, talks to the caller, takes their details and sends you a summary.
What Rosie does
- Answers every call, day or night, using information about your business that you give it.
- Captures the lead: name, number, what they need and where.
- Texts you a summary so you can call back the ones that matter.
- Sends booking links (Professional) or books straight onto your calendar (Scale).
- Transfers calls to you live when needed (Scale).
Pricing (checked October 2026)
| Plan | Price | Best for |
|---|---|---|
| Professional | $49/month, 250 minutes | Solo operators who mainly need missed calls answered |
| Scale | $149/month | Busier shops that want calendar booking and live transfers |
Confirm current prices on Rosie’s site before you sign up. See Rosie’s plans ↗
Who it fits
- Good fit: roofers, HVAC, plumbers, electricians, cleaners and landscapers who miss calls while working and want every caller answered.
- Less of a fit: businesses that already have someone at a desk all day, or that get very few inbound calls.
How to set it up in an afternoon
- Sign up and enter your business details, services, service area and hours.
- Write down your most common questions (pricing ranges, areas you cover, how soon you can come out) and add the answers.
- Turn on call forwarding from your business line, either for all calls or only when you don’t pick up.
- Call your own number from another phone and test a few scenarios.
- Connect the summaries to wherever you track leads, like your CRM or a simple spreadsheet.
Rosie vs other options
We compared Rosie with Goodcall, AI-Receptionist.com and Smith.ai in Best AI receptionist for roofers. If you just want missed calls handled without an AI, a missed call text-back is a simpler first step.
Related: AI receptionist for local contractors · Lead follow-up automation
Compare: Rosie vs Smith.ai, Goodcall & Jobber Receptionist · Rosie AI alternatives
FAQ
How much does Rosie cost?
As of October 2026, Rosie's pricing page lists the Professional plan at $49/month with 250 minutes and the Scale plan at $149/month. Check the official pricing page for current numbers.
Can Rosie book appointments on my calendar?
Rosie books directly on your calendar starting with its $149/month Scale plan. The $49 Professional plan sends callers a booking link by text instead.
Do I need a new phone number to use Rosie?
No. Rosie works with your existing business number through call forwarding.
Can Rosie transfer calls to me?
Yes. Live and warm transfers are available starting at the Scale plan.